Monday, August 31, 2009

Fast Times at Recruitment High

Fast Times at Recruitment High

http://www.motherjones.com/politics/2009/08/fast-times-recruitment-high

Secretary of Education Arne Duncan invited the Pentagon into
Chicago's schools. Will he promote military schools nationwide?

By Andy Kroll
August 30, 2009

When Arne Duncan stepped down as the head of the Chicago Public
Schools to become the secretary of education in January, the school
district he left behind had little to brag about. While Duncan served
as its chief executive officer, CPS received mostly average or below
average rankings in "The Nation's Report Card," a Department of
Education assessment of the country's largest urban school districts.
Its high school graduation rates lingered at around 50 percent, well
short of the national average of 70 percent. And since 2004, CPS has
failed as a district to meet No Child Left Behind's "adequate yearly
progress" standards. In one area, however, Chicago's schools stood
out: In large part to Duncan's efforts, they were­and remain­the most
militarized in America.

Nearly 10,500 of Chicago's 203,000 sixth- through twelfth-graders
participate in some kind of military program on campus, from joining
the Junior Reserve Officer Training Corps to enrolling in
Pentagon-sponsored JROTC academies. As the district's CEO (and
previously as deputy chief of staff to his predecessor, Paul Vallas),
Duncan oversaw the controversial move to bring full-fledged military
academies to the Windy City. The district's first, the Chicago
Military Academy at Bronzeville, opened in 1999, and three more
followed during Duncan's tenure. Today, Chicago has six military high
schools run by a branch of the armed services. Six smaller military
academies share buildings with existing high schools. Nearly three
dozen JROTC programs exist in regular high schools, where students
attend a daily JROTC class and wear uniforms to school one day a
week. And at the middle school level, there is a JROTC program for
sixth, seventh- and eighth-graders.

Chicago may have the nation's biggest JROTC program, but it is no
longer an anomaly. Due to increases in federal funding for JROTC
programs, the military's presence in public schools is greater than
ever before. More than a dozen academies partly funded by the
Department of Defense have sprouted up from Philadelphia to Oakland,
and the National Defense Authorization Act of 2009 passed last year
will increase the number of JROTC units nationwide from 3,400 to
3,700 by 2020, at a cost of $170 million. (Peacework magazine
obtained a list of schools that have requested JROTC programs.) The
Marines are in discussions to open new JROTC academies in Atlanta,
Las Vegas, and New Orleans, helping to expand a program that critics
contend has blurred the line between education and recruitment.

Now that Duncan is the nation's top education official,
anti-recruitment activists worry that he will use his position to
promote the expansion of JROTC and military academies as solutions
for cash-strapped or underperforming school districts. "We see he has
been promoting military academies," says Darlene Gramigna, program
director for the American Friends Service Committee's Truth in
Recruitment Program. "Around the country, that's what going on­Arne
Duncan believes in these military academies."

Back in Chicago, Duncan praised military academies, the pillars of
the district's JROTC program, for the "leadership" and "discipline"
they offered students. Enrollment in JROTC is mandatory for the 2,100
or so students attending the six academies, all of which are located
in predominantly low-income and/or minority areas of the city.
Students are referred to as "cadets," wear military uniforms, undergo
daily dress inspections, and take classes on military history, drug
abuse prevention, orienteering, and the armed services, among other
subjects, alongside their regular high school course load. Cadets can
study marksmanship, march on the drill team, and, at some schools,
even earn a spot in the school's "chain of command." JROTC teachers
and administrators are often retired military service members, many
of whom lack standard teaching credentials. The Pentagon has provided
millions of dollars in funding to Chicago's military academies. A
loyal backer of Chicago's military programs, Sen. Dick Durbin
(D-Ill.) has secured $2.1 million for the Rickover Naval Academy and
$5 million for the Chicago Military Academy at Bronzeville.

Students who don't attend the Pentagon-affiliated academies also have
plenty of options for getting military experience in the classroom.
Thirty of Chicago's 131 high schools offer JROTC programs. Chicago
also boasts six "schools within a school," in which the Navy or Army
run large, autonomous JROTC programs in the same building as existing
high schools. Brian Roa, a science teacher at Senn High School, which
shares its facilities with the Rickover Naval Academy, says the
divided-school setup fosters a sense of inequality on the campus.
"Senn students are made to feel like second-class citizens inside
their own school," he wrote on the website Truthout.org. "The
facilities and resources are better on the RNA side. RNA students are
allowed to walk on the Senn side, while Senn students cannot walk on
the RNA side."

And for students not yet in high school, a "Middle School Cadet
Corps" program brings the JROTC's lockstep, uniformed culture to
students as young as 11 or 12. Five hundred middle school students
from more than 20 schools enrolled in the Cadet Corps in the
2008-2009 school year.

JROTC officials reject the assertion that such programs are little
more than recruiting tools, but have released little data on how many
students who go through them eventually enlist. The Associated Press
recently reported that 5 to 10 percent of JROTC graduates join the
military (compared to 3 percent of all high school graduates), but
the Air Force, Army, Marines, and Navy chiefs of staff testified
before Congress in 2000 that between 30 to 50 percent of JROTC cadets
later sign up.

Supporters of military academies, including Duncan, have focused on
the academies' educational accomplishments. "These are positive
learning environments," Duncan said in 2007. "I love the sense of
leadership. I love the sense of discipline." However, academic
achievement at Chicago's military academies has been unremarkable: In
2007, while nearly 30 percent of 11th graders in the district met or
exceeded standards on statewide achievement exams, just 14 percent
did at Phoenix Military Academy and 8 percent at George Washington
Carver Military Academy. Chicago Military Academy at Bronzeville
fared somewhat better, with 33 percent of juniors meeting or
exceeding the exam's standards.

Meanwhile, the military's presence in public schools continues to
grow. Secretary of Defense Robert Gates' request for JROTC funding in
the 2009 budget brings last year's total from $76 million to $103
million. That boost in funding could be a boon for cash-strapped
school districts. And though Duncan does not have control over JROTC
programs, and has yet to make any major announcements regarding the
military's role in his vision for education reform, he has a direct
line to the superintendents and mayors who control the country's
school districts, which certainly makes him the most prominent and
influential backer of military programs in public schools. He
reiterated his support for military academies and the JROTC in a
recent AP story on the growth of military academies. "For the right
child," he said, "these schools are a lifesaver."

.

A Few Good Kids? w/ War Games: The Army's Teen Arsenal

[2 items]

A Few Good Kids?

http://www.motherjones.com/politics/2009/09/few-good-kids

How the No Child Left Behind Act allowed military recruiters to
collect info on millions of unsuspecting teens.

By David Goodman
September/October 2009 Issue

John Travers was striding purposefully into the Westfield mall in
Wheaton, Maryland, for some back-to-school shopping before starting
his junior year at Bowling Green State University. When I asked him
whether he'd ever talked to a military recruiter, Travers, a
19-year-old African American with a buzz cut, a crisp white T-shirt,
and a diamond stud in his left ear, smiled wryly. "To get to lunch in
my high school, you had to pass recruiters," he said. "It was
overwhelming." Then he added, "I thought the recruiters had too much
information about me. They called me, but I never gave them my phone number."

Nor did he give the recruiters his email address, Social Security
number, or details about his ethnicity, shopping habits, or college
plans. Yet they probably knew all that, too. In the past few years,
the military has mounted a virtual invasion into the lives of young
Americans. Using data mining, stealth websites, career tests, and
sophisticated marketing software, the Pentagon is harvesting and
analyzing information on everything from high school students' GPAs
and SAT scores to which video games they play. Before an Army
recruiter even picks up the phone to call a prospect like Travers,
the soldier may know more about the kid's habits than do his own parents.

The military has long struggled to find more effective ways to reach
potential enlistees; for every new GI it signed up last year, the
Army spent $24,500 on recruitment. (In contrast, four-year colleges
spend an average of $2,000 per incoming student.) Recruiters hit pay
dirt in 2002, when then-Rep. (now Sen.) David Vitter (R-La.) slipped
a provision into the No Child Left Behind Act that requires high
schools to give recruiters the names and contact details of all
juniors and seniors. Schools that fail to comply risk losing their
NCLB funding. This little-known regulation effectively transformed
President George W. Bush's signature education bill into the most
aggressive military recruitment tool since the draft. Students may
sign an opt-out form­but not all school districts let them know about it.

Yet NCLB is just the tip of the data iceberg. In 2005, privacy
advocates discovered that the Pentagon had spent the past two years
quietly amassing records from Selective Service, state DMVs, and data
brokers to create a database of tens of millions of young adults and
teens, some as young as 15. The massive data-mining project is
overseen by the Joint Advertising Market Research & Studies program,
whose website has described the database, which now holds 34 million
names, as "arguably the largest repository of 16-25-year-old youth
data in the country." The JAMRS database is in turn run by Equifax,
the credit reporting giant.

Marc Rotenberg, head of the Electronic Privacy Information Center,
says the Pentagon's initial failure to disclose the collection of the
information likely violated the Privacy Act. In 2007, the Pentagon
settled a lawsuit (filed by the New York Civil Liberties Union) by
agreeing to stop collecting the names and Social Security numbers of
anyone younger than 17 and promising not to share its database
records with other government agencies. Students may opt out of
having their JAMRS database information sent to recruiters, but only
8,700 have invoked this obscure safeguard.

The Pentagon also spends about $600,000 a year on commercial data
brokers, notably the Student Marketing Group and the American Student
List, which boasts that it has records for 8 million high school
students. Both companies have been accused of using deceptive
practices to gather information: In 2002, New York's attorney general
sued SMG for telling high schools it was surveying students for
scholarship and financial aid opportunities yet selling the info to
telemarketers; the Federal Trade Commission charged ASL with similar
tactics. Both companies eventually settled.

The Pentagon is also gathering data from unsuspecting Web surfers.
This year, the Army spent $1.2 million on the website
March2Success.com, which provides free standardized test-taking tips
devised by prep firms such as Peterson's, Kaplan, and Princeton
Review. The only indications that the Army runs the site, which
registers an average of 17,000 new users each month, are a tiny
tagline and a small logo that links to the main recruitment website,
GoArmy.com. Yet visitors' contact information can be sent to
recruiters unless they opt out, and students also have the option of
having a recruiter monitor their practice test scores. Terry
Backstrom, who runs March2Success.com for the US Army Recruiting
Command at Fort Knox, insists that it is about "good will," not
recruiting. "We are providing a great service to schools that
normally would cost them."

Recruiters are also data mining the classroom. More than 12,000 high
schools administer the Armed Services Vocational Aptitude Battery, a
three-hour multiple-choice test originally created in 1968 to match
conscripts with military assignments. Rebranded in the mid-1990s as
the "ASVAB Career Exploration Program," the test has a cheerful home
page that makes no reference to its military applications, instead
declaring that it "is designed to help students learn more about
themselves and the world of work." A student who takes the test is
asked to divulge his or her Social Security number, GPA, ethnicity,
and career interests­all of which is then logged into the JAMRS
database. In 2008, more than 641,000 high school students took the
ASVAB; 90 percent had their scores sent to recruiters. Tony Castillo
of the Army's Houston Recruiting Battalion says that ASVAB is "much
more than a test to join the military. It is really a gift to public
education."

Concerns about the ASVAB's links to recruiting have led to a nearly
20 percent decline in the number of test takers between 2003 and
2008. But the test is mandatory at approximately 1,000 high schools.
Last February, three North Carolina students were sent to detention
for refusing to take it. One, a junior named Dakota Ling, told the
local paper, "I just really don't want the military to have all the
info it can on me." Last year, the California Legislature barred
schools from sending ASVAB results to military recruiters, though
Gov. Arnold Schwarzenegger vetoed the bill. The Los Angeles and
Washington, DC, school districts have tried to protect students'
information by releasing their scores only on request.

To put all its data to use, the military has enlisted the help of
Nielsen Claritas, a research and marketing firm whose clients include
BMW, AOL, and Starbucks. Last year, it rolled out a "custom
segmentation" program that allows a recruiter armed with the address,
age, race, and gender of a potential "lead" to call up a wealth of
information about young people in the immediate area, including
recreation and consumption patterns. The program even suggests
pitches that might work while cold-calling teenagers. "It's just a
foot in the door for a recruiter to start a relevant conversation
with a young person," says Donna Dorminey of the US Army Center for
Accessions Research.

Still, no amount of data slicing can fix the challenge of recruiting
during wartime. Last year, a JAMRS survey identified recruiters'
single biggest obstacle: Only 5 percent of parents would recommend
military service to their kids, a situation blamed on "a constant
barrage of negative media coverage on the War in Iraq." Not
surprisingly, more and more kids are opting out of having their
information shared with recruiters under No Child Left Behind; in New
York City, the number of students opting out has doubled in the past
five years, to 45,000 in 2008. At some schools, 90 percent of
students have opted out. In 2007, JAMRS awarded a $50 million
contract to Mullen Advertising to continue its marketing campaign to
target "influencers" such as parents, coaches, and guidance
counselors. The result: print ads that declare, "Your son wants to
join the military. The question isn't whether he's prepared enough,
but whether you are."

Not far from the mall in Maryland, I asked 21-year-old Marcelo
Salazar, who'd been a cadet in his high school's Junior Reserve
Officer Training Corps, why he'd decided not to enlist after
graduating from John F. Kennedy High School in Silver Spring,
Maryland, in 2005. Now a community college student, he replied that
his mother was firmly against it.

Then, as if on cue, his cell phone chirped: It was a recruiter who
called him constantly. He ignored it. "War is cool," he said,
flipping on his aviator sunglasses. "But if you're dying, it's not."
--

David Goodman is a contributing writer for Mother Jones and coauthor
of Static: Government Liars, Media Cheerleaders and the People Who Fight Back.

--------

War Games: The Army's Teen Arsenal

http://www.motherjones.com/politics/2009/09/war-games-armys-teen-arsenal

"America's Army" and more government shooter game lures.

By David Goodman
September/October 2009 Issue

1 in 4: Proportion of males between 13 and 24 who have played
America's Army, the 7-year-old shooter game that launched its 3rd
version in June. The free download has 10 million registered users;
players are 29% more likely to be interested in military service.

14,500 square feet: Size of the Army Experience Center, an arcade
with banks of shooter games, Black Hawk and Humvee simulators, and
free wifi that opened in a Philadelphia mall in August 2008. Staffed
by 20 Army recruiters, some in civvies, it's open to visitors of all ages.

$1.3 million: Amount the Army spent to sponsor the hit Xbox game Halo
3. At a launch event at a New Hampshire gaming store, an Air Force
recruiter explained, "Our target market is identical to that of video
game stores."

5 miles: Amount of data cable inside the Virtual Army Experience, a
"virtual test drive of the United States Army" that tours fairs and
festivals around the country. Visitors can participate in a simulated
attack on a "genocidal faction in the notional city of Nradreg," all
under a giant inflatable dome.

145,000: Questions per month answered by Sgt. Star, GoArmy.com's
virtual tour guide. Asked about his taste in music, the camo-clad
avatar replies, "I like everything from the classics to hip-hop to
the occasional show tune."

.

Parents of high school students advised of military "Opt Out"

Parents of high school students advised of military "Opt Out"

http://www.chathamjournal.com/weekly/news/chathamschools/high-school-military-opt-out-90809.shtml

August 9, 2009

Pittsboro, NC - The Student Services Department of Chatham County
Schools wants parents of high school students to be aware of an
option involving information and its release to military recruiters.

Military recruitment has long been part of the fabric of high school
life. The military provides opportunities for students to further
their education and receive high quality training after they graduate
from high school. Recruiters take a genuine interest in students,
helping them navigate academics and encouraging them to act
responsibly and graduate on time.

The passing of the No Child Left Behind Act of 2001, Section 9528 of
the Elementary and Secondary Education Act of 1965, as amended, has
increased the recruiting scope of the military. As written and
reported on the Federal Department of Education website
(www.ed.gov/policy/gen/guid/fpco/hottopics/ht-10-09-02a.html), "each
LEA (Local Education Agency) that receives funds under the ESEA must
comply with a request by a military recruiter or an institution of
higher education for secondary students' names, addresses and
telephone numbers."

However, the law also requires that school districts give students
and parents the opportunity to withhold the student's contact
information from the military. According to 20 U.S.C. 7908(a)(2), "A
secondary school student or the parents of the student may request
that the student's name, address and telephone listing…not be
released without prior written parental consent, and the local
educational agency or private school shall notify parents of the
option to make a request and shall comply with any request."

"Chatham County Schools believes that military service is a great
opportunity for some students, but understands that some parents
would like to safeguard their personal information and prefer to have
that information protected. The school system wants to comply with
the law, but at the same time respect the wishes of parents," said
George Greger-Holt, Director of Student Services.

To "Opt Out," parents must fill out a "Student/Parent Refusal Form
for Military Recruiter Information Requests" and return that form to
the principal of their child's school. Forms will be available at
high school main offices, at school open houses and on the Chatham
County Schools Student Services Department web site. New forms must
be completed each year.

Questions can be directed to the school principal or to Greger-Holt
at the central office of Chatham County Schools at 919.542.6400,
extension 23269.

.

Military prepares for increased enlistment

[3 articles]

Military prepares for increased enlistment

http://www.commercial-news.com/local/local_story_220004731.html

August 07, 2009
BY MIKE HELENTHAL
Commercial-News

DANVILLE ­ Military recruiters hope new benefits outlined in the
recently approved Post 9/11 GI Bill will be good for business.

"It's too early to determine exactly what impact it will have on
recruiting," said Mary Auer, a public affairs officer for the Army's
Indianapolis Recruiting Battalion. "But I think it's prompted people
who have never considered enlistment to at least consider it now."

Officers at the Army's Danville recruiting center, which was housed
at Gilbert and Jackson for years but moved north near Wal-Mart last
year, are not allowed to speak to the media. Under a new recruiting
configuration, the Danville and Champaign centers were lumped
together as one unit and now report to the Indianapolis headquarters.

"It's bound to be helpful in recruiting and I'm sure our recruiters
will be bringing it up when they talk to them (prospective
recruits)," she said.

Auer said recruiters will most likely tout the flexibility of the new
benefits, which include tuition and book payment at a four-year
university, a living allowance and the ability to transfer the credit
to a spouse or children.

Janet Ingargiola, director of financial aid and veterans education
benefits at Danville Area Community College, said the college also is
bracing for a possible influx of veterans wanting to take classes here.

"I think we're prepared," she said. "We've been reading everything we
can about it so we're informed."

She credited the original GI Bill, called the Servicemen's
Readjustment Act and passed in 1944 to help reintegrate World War II
vets into the economy, with the post-war economic and housing boom.
She said there some parallels in the current economy and due to the
number of veterans fighting in U.S.-backed wars in Iraq and Afghanistan.

"There was a tremendous amount of training being made available (to
veterans after World War II,)" she said, including vocational programs.

Ingargiola said the college already works with veterans in a variety
of training and education programs, and that Illinois veterans
already receive many of the benefits outlined in the federal bill.

"A lot of students could benefit by using both programs," she said,
though eligibility approval is processed through the Veterans Affairs office.

She agreed the flexibility of a veteran being able to pass the
educational benefits to family members is the biggest selling point,
and one that might also provide enrollment increases for DACC.

"I think students from this area in the first place will probably
come back, and I think they'll see DACC as a good option," she said.

The only problem for the college is the veterans' programs are not
always reimbursed by the state and federal governments mandating
them, she said, and the college simply absorbs the debt. She said the
Illinois Community College Board has created a grant program to help
colleges hit especially hard, but that it was nowhere near a
full-funding solution.

Still, Ingargiola said DACC curriculum planners continue to consider
returning vets in developing future courses.

"We work with Veterans Affairs on a regular basis and requirements
are updated as we get new programs," she said. "We try to anticipate
the programs that need to be developed. Sometimes we're dealing with
people who haven't been in school in 20 years."

Auer said it was impossible to tell how many local veterans will
qualify for the program. She said the change in recruiting-center
alignment also made it difficult to report current recruiting numbers
or trends for Danville ­ a situation made worse by the Army's
addition of new tracking software last year.

"In general, recruiting has been fairly steady over the past few
years," she said, noting "some recent improvement" over the past few months.

"There are all kind of factors that go into recruiting numbers," she
said, which include a drop-off in the profile of the Iraq War as well
as the call-up in troops for Afghanistan. "We hope this (the new GI
Bill) will be one of those positive factors."

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Military recruiters in Berks County seeing a surge of applicants

http://www.readingeagle.com/article.aspx?id=151670

They are seeing better-qualified applicants

8/8/2009
By Ryan Pfister
Reading Eagle

With blue-, white- and green-collar jobs scarce, local job seekers
are turning to a new color: camouflage.

Local military recruiters say they've seen an increase in applicants
in the past few months.

They include smart, highly qualified people, some with college
credits or degrees, who might have overlooked the military in better
times, said Captain Michael R. Buchman, commander of the Harrisburg
Recruiting Company, which includes recruiting stations in Berks County.

Nearly 90 percent of the people enlisting now in east-central
Pennsylvania score above 50 out of 99 on the military's standardized
aptitude test, he said.

The Army is also approving fewer candidates with criminal convictions
or medical issues, he said.

"Right now, we're more or less in the quality market," he said.

One of those quality applicants is Jessica L. Morrone, 19, of Lower
Alsace Township, who enlisted in the Army on Wednesday at the
Fairgrounds Square Mall recruiting station.

With an 81 on the aptitude test and two years of college, she
qualified to serve as an image analyst.

The success her brother, Joseph, had in the Army inspired her to
enlist, but money and job skills also played a role, she said.

The military will pay off the $38,000 she owes for student loans and
she'll get a $4,000 bonus. She'll also complete her college degree,
earn a top secret clearance and have a guaranteed job interview at a
local engineering firm at the end of her 39-month enlistment.

"I'm excited to see what challenges are ahead of me," she said.

Morrone's interest in long-lasting job skills is common among
visitors to the station, said Sgt. David J. Woodruff, who commands
the facility. He said he's also seen more interest from people with
families who are seeking stability.

"Money seems to be the key indicator right now," he said.

Morrone said she ships out for basic training Aug. 26, a date that's
earlier than the recent average.

Training can't start until slots are available, and Buchman said the
increase in enlistments has slowed availability for some positions.

The average wait between enlistment and the beginning of training is
now four to six months, he said.
--

Contact Ryan Pfister: 610-371-5038 or rpfister@readingeagle.com.

--------

Military recruiting rises among middle-class, suburban youths in
Dallas-Fort Worth area

http://www.dallasnews.com/sharedcontent/dws/news/city/collin/education/stories/080809dnmetrecruits.3c64a1a.html

August 8, 2009
By JESSICA MEYERS / The Dallas Morning News
jmeyers@dallasnews.com

Suburban areas like Collin County are being invaded by the armed
forces, which are seeing a new kind of recruit – middle-class kids
with high school and even college educations.

Steady income, college funding and heightened recruiting efforts
during an economic downturn are attracting more affluent youth in
Texas and across the country to the military.

"It just seems right," said Matt Lawson, a 17-year-old who graduated
in June from Wakeland High School in Frisco. He and his 22-year-old
brother, Zack, enlisted together last month.

"It's about service to the country, respect, honor, but also better
opportunities," Matt Lawson said. "There aren't any jobs."

Armed-forces recruitment is up nationally, with the Pentagon
reporting that all active branches met or exceeded their target
recruitment goals in June. About three-quarters of new recruits now
come from neighborhoods at or above the median household income. And
96 percent have a high school diploma, up from 90 percent two years ago.

The numbers don't surprise Edwin Dorn, a professor at the University
of Texas at Austin's LBJ School of Public Affairs and a former
undersecretary of defense for personnel and readiness.

"A bad economy is always good news for recruiting," he said.

"If the economy goes down enough, middle-class suburban kids begin to
find the military attractive. They expected to go to college and are
finding their parents can no longer afford to send them."

Collin County recruiters say they're seeing the results – filled
stations and new centers sprouting up to meet demand. The Army just
opened a recruiting station in Allen. The Navy has plans to open a
Frisco center in a few months, and the Air Force hopes to establish
one there next year.

The chairs in Frisco's Army recruiting office were all claimed on a
recent morning – not an unusual sight, said Army Staff Sgt. Steve
Blais, who transferred from rural Wise County several months ago to
head Frisco's recruiting station.

"When I pulled the list and saw all the high school and college
graduates here, I couldn't believe it," he said.

"Everything has gone up with the economy the way it is and the
opportunity for steady income and paid student loans," he said.
"People want nothing more than to be marketable."

Growth in Collin

Collin County is seeing the area's only sustained boost in Army enlistment.

Last year it had 2.4 active-duty recruits for every 1,000 people 15
to 24, according to the National Priorities Project, which analyzes
Army data. That's up from 1.6 in 2004, with an increase each year.

Rockwall County's numbers are slightly higher than Collin's but have
slipped recently. Dallas County, whose enrollment has also dropped in
recent years, reached only 1.5 recruits per thousand in 2008. That
puts it under the national average of 1.6.

One of the biggest appeals, Dorn said, is the revamped GI Bill, which
begins this month and significantly increases education benefits.
Service members who spend at least three years on active duty receive
free tuition at any public college or can apply the payment toward
tuition at a private university.

Dorn also credits the spike to efforts to expand the military and the
withdrawal of troops from Iraq.

Defense Secretary Robert Gates vowed this year to increase the size
of the Army by 22,000 troops, a move Dorn said led to "reaching into
the areas such as the suburbs that have not traditionally been as
lucrative targets as inner cities and poor rural areas."

Reasons to sign up

At the Frisco Army recruiting office, Cody Barron, a 17-year-old
Centennial High School senior from Frisco, waited his turn in a
corner seat. He wants to study mechanics and said the Army was
becoming an increasingly intriguing option.

"They'll help pay for college, and that's a big deal," said Barron, a
baseball player who didn't expect to be offered an athletics scholarship.

"But maybe it's also about seeing what we're doing overseas and
keeping us free," he added, struggling to capture a much less
quantifiable motivation – patriotism.

Donald Moreland, a 24-year-old musician and graduate of Plano Senior
High School, said a similar urge underscored his decision to enlist
in the Air Force this summer.

"Election Day sort of tipped the scale in my mind," he said. "I've
always had a keen interest in world affairs, and I suppose this way I
can play a part."

But it's also the wisest career move he could make, said the aspiring
broadcaster.

"Mostly it's a sort of a kick in the butt so I do something beside
ride around with a band and play at honkytonks."

.

Their Martyrs and Our Heroes

Their Martyrs and Our Heroes

http://www.fpif.org/fpiftxt/6330

John Feffer
August 6, 2009

(Editor's Note: This article originally appeared in TomDispatch on August 6.)

The actor Will Smith is no one's image of a suicide bomber. With his
boyish face, he has often played comic roles. Even as the last man on
earth in I Am Legend, he retains a wise-cracking, ironic demeanor.
And yet, surrounded by a horde of hyperactive vampires at the end of
that film, Smith clasps a live grenade to his chest and throws
himself at the enemy in a final burst of heroic sacrifice.

Wait a second: Surely that wasn't a suicide bombing. Will Smith
wasn't reciting suras from the Koran. He wasn't sporting one of those
rising sun headbands that the Japanese kamikaze wore for their
suicide missions. He wasn't playing a religious fanatic or a
political extremist. Will Smith was the hero of the film. So how
could he be a suicide bomber? After all, he's one of us, isn't he?

As it happens, we have our suicide bombers too. "We" are the
powerful, developed countries, the ones with an overriding concern
for individual liberties and individual lives. "We" form a moral
archipelago that encompasses the United States, Europe, Israel,
present-day Japan, and occasionally Russia. Whether in real war
stories or inspiring vignettes served up in fiction and movies, our
lore is full of heroes who sacrifice themselves for motherland,
democracy, or simply their band of brothers. Admittedly, these men
weren't expecting 72 virgins in paradise and they didn't make film
records of their last moments, but our suicidal heroes generally have
received just as much praise and recognition as "their" martyrs.

The scholarly work on suicide bombers is large and growing. Most of
these studies focus on why those other people do such terrible
things, sometimes against their own compatriots but mainly against
us. According to the popular view, Shiite or Tamil or Chechen suicide
martyrs have a fundamentally different attitude toward life and death.

If, however, we have our own rich tradition of suicide bombers -- and
our own unfortunate tendency to kill civilians in our military
campaigns -- how different can these attitudes really be?

Western Jihad

In America's first war against Islam, we were the ones who introduced
the use of suicide bombers. Indeed, the American seamen who perished
in the incident were among the U.S. military's first missing in action.

It was September 4, 1804. The United States was at war with the
Barbary pirates along the North African coast. The U.S. Navy was
desperate to penetrate the enemy defenses. Commodore Edward Preble,
who headed up the Third Mediterranean Squadron, chose an unusual
stratagem: sending a booby-trapped U.S.S. Intrepid into the bay at
Tripoli, one of the Barbary states of the Ottoman empire, to blow up
as many of the enemy's ships as possible. U.S. sailors packed 10,000
pounds of gunpowder into the boat along with 150 shells.

When Lieutenant Richard Sommers, who commanded the vessel, addressed
his crew on the eve of the mission, a midshipman recorded his words:
"'No man need accompany him, who had not come to the resolution to
blow himself up, rather than be captured; and that such was fully his
own determination!' Three cheers was the only reply. The gallant crew
rose, as a single man, with the resolution yielding up their lives,
sooner than surrender to their enemies: while each stepped forth, and
begged as a favor, that he might be permitted to apply the match!"

The crew of the boat then guided the Intrepid into the bay at night.
So as not to be captured and lose so much valuable gunpowder to the
enemy, they chose to blow themselves up with the boat. The explosion
didn't do much damage -- at most, one Tripolitan ship went down --
but the crew was killed just as surely as the two men who plowed a
ship piled high with explosives into the U.S.S. Cole in the Gulf of
Aden nearly 200 years later.

Despite the failure of the mission, Preble received much praise for
his strategies. "A few brave men have been sacrificed, but they could
not have fallen in a better cause," opined a British navy commander.
The Pope went further: "The American commander, with a small force
and in a short space of time, has done more for the cause of
Christianity than the most powerful nations of Christiandom have done
for ages!"

Preble chose his tactic because his American forces were outgunned.
It was a Hail Mary attempt to level the playing field. The bravery of
his men and the reaction of his supporters could be easily transposed
to the present day, when "fanatics" fighting against similar odds beg
to sacrifice themselves for the cause of Islam and garner the praise
of at least some of their religious leaders.

The blowing up of the Intrepid was not the only act of suicidal
heroism in U.S. military history. We routinely celebrate the brave
sacrifices of soldiers who knowingly give up their lives in order to
save their unit or achieve a larger military mission. We commemorate
the sacrifice of the defenders of the Alamo, who could have, after
all, slunk away to save themselves and fight another day. The poetry
of the Civil War is rich in the language of sacrifice. In Phoebe
Cary's poem "Ready" from 1861, a black sailor, "no slavish soul had
he," volunteers for certain death to push a boat to safety.

The heroic sacrifices of the twentieth century are, of course,
commemorated in film. Today, you can buy several videos devoted to
the "suicide missions" of American soldiers.

Our World War II propaganda films -- er, wartime entertainments --
often featured brave soldiers facing certain death. In Flying Tigers
(1942), for example, pilot Woody Jason anticipates the Japanese
kamikaze by several years by flying a plane into a bridge to prevent
a cargo train from reaching the enemy. In Bataan (1943), Robert
Taylor leads a crew of 13 men in what they know will be the suicidal
defense of a critical position against the Japanese. With remarkable
sangfroid, the soldiers keep up the fight as they are picked off one
by one until only Taylor is left. The film ends with him manning a
machine gun against wave upon wave of oncoming Japanese.

Our warrior culture continues to celebrate the heroism of these
larger-than-life figures from World War II by taking real-life
stories and turning them into Hollywood-style entertainments. For his
series of "war stories" on Fox News, for instance, Oliver North
narrates an episode on the Doolittle raid, an all-volunteer mission
to bomb Tokyo shortly after Pearl Harbor. Since the bombers didn't
have enough fuel to return to their bases, the 80 pilots committed to
what they expected to be a suicide mission. Most of them survived,
miraculously, but they had been prepared for the ultimate sacrifice
-- and that is how they are billed today. "These are the men who
restored the confidence of a shaken nation and changed the course of
the Second World War," the promotional material for the episode
rather grandly reports. Tokyo had the same hopes for its kamikaze
pilots a few years later.

Why Suicide Missions?

America did not, of course, dream up suicide missions. They form a
rich vein in the Western tradition. In the Bible, Samson sacrificed
himself in bringing down the temple on the Philistine leadership,
killing more through his death than he did during his life. The
Spartans, at Thermopylae, faced down the Persians, knowing that the
doomed effort would nevertheless delay the invading army long enough
to give the Athenians time to prepare Greek defenses. In the first
century AD in the Roman province of Judea, Jewish Zealots and
Sicarians ("dagger men") launched suicide missions, mostly against
Jewish moderates, to provoke an uprising against Roman rule.

Later, suicide missions played a key role in European history. "Books
written in the post-9/11 period tend to place suicide bombings only
in the context of Eastern history and limit them to the exotic rebels
against modernism," writes Niccolo Caldararo in an essay on suicide
bombers. "A study of the late 19th century and early 20th would
provide a spate of examples of suicide bombers and assassins in the
heart of Europe." These included various European nationalists,
Russian anarchists, and other early practitioners of terrorism.

Given the plethora of suicide missions in the Western tradition, it
should be difficult to argue that the tactic is unique to Islam or to
fundamentalists. Yet some scholars enjoy constructing a restrictive
genealogy for such missions that connects the Assassin sect (which
went after the great sultan Saladin in the Levant in the twelfth
century) to Muslim suicide guerrillas of the Philippines (first
against the Spanish and then, in the early twentieth century, against
Americans). They take this genealogy all the way up to more recent
suicide campaigns by Hezbollah, Hamas, al-Qaeda, and Islamic rebels
in the Russian province of Chechnya. The Tamil Tigers of Sri Lanka,
who used suicide bombers in a profligate fashion, are ordinarily the
only major non-Muslim outlier included in this series.

Uniting our suicide attackers and theirs, however, are the reasons
behind the missions. Three salient common factors stand out. First,
suicidal attacks, including suicide bombings, are a "weapon of the
weak," designed to level the playing field. Second, they are usually
used against an occupying force. And third, they are cheap and often
brutally effective.

We commonly associate suicide missions with terrorists. But states
and their armies, when outnumbered, will also launch such missions
against their enemies, as Preble did against Tripoli or the Japanese
attempted near the end of World War II. To make up for its
technological disadvantages, the Iranian regime sent waves of young
volunteers, some unarmed and some reportedly as young as nine years
old, against the then-U.S.-backed Iraqi army in the Iran-Iraq War of the 1980s.

Non-state actors are even more prone to launch suicide missions
against occupying forces. Remove the occupying force, as Robert Pape
argues in his groundbreaking book on suicide bombers, Dying to Win,
and the suicide missions disappear. It is not a stretch, then, to
conclude that we, the occupiers (the United States, Russia, Israel),
through our actions, have played a significant part in fomenting the
very suicide missions that we now find so alien and incomprehensible
in Iraq, Afghanistan, Chechnya, Lebanon, and elsewhere.

The archetypal modern suicide bomber first emerged in Lebanon in the
early 1980s, a response to Israel's invasion and occupation of the
country. "The Shiite suicide bomber," writes Mike Davis in his book
on the history of the car bomb, Buda's Wagon, "was largely a
Frankenstein monster of [Israeli Defense Minister] Ariel Sharon's
deliberate creation." Not only did U.S. and Israeli occupation
policies create the conditions that gave birth to these missions, but
the United States even trained some of the perpetrators. The U.S.
funded Pakistan's intelligence service to run a veritable insurgency
training school that processed 35,000 foreign Muslims to fight the
Soviets in Afghanistan in the 1980s. Charlie Wilson's War, the book
and movie that celebrated U.S. assistance to the mujihadeen, could be
subtitled: Suicide Bombers We Have Known and Funded.

Finally, the technique "works." Suicide bombers kill 12 times more
people per incident than conventional terrorism, national security
specialist Mohammed Hafez points out. The U.S. military has often
publicized the "precision" of its airborne weaponry, of its "smart"
bombs and missiles. But in truth, suicide bombers are the "smartest"
bombers because they can zero in on their target in a way no missile
can -- from close up -- and so make last-minute corrections for
accuracy. In addition, by blasting themselves to smithereens, suicide
bombers can't give away any information about their organization or
its methods after the act, thus preserving the security of the group.
You can't argue with success, however bloodstained it might be. Only
when the tactic itself becomes less effective or counterproductive,
does it recede into the background, as seems to be the case today
among armed Palestinian groups.

Individual motives for becoming a suicide bomber or attacker have,
when studied, proved to be surprisingly diverse. We tend to ascribe
heroism to our soldiers when, against the odds, they sacrifice
themselves for us, while we assume a glassy-eyed fanaticism on the
part of those who go up against us. But close studies of suicide
bombers suggest that they are generally not crazy, nor -- another
popular explanation -- just acting out of abysmal poverty or economic
desperation (though, as in the case of the sole surviving Mumbai
suicide attacker put on trial in India recently, this seems to have
been the motivation). "Not only do they generally not have economic
problems, but most of the suicide bombers also do not have an
emotional disturbance that prevents them from differentiating between
reality and imagination," writes Anat Berko in her careful analysis
of the topic, The Path to Paradise. Despite suggestions from Iraqi
and U.S. officials that suicide bombers in Iraq have been coerced
into participating in their missions, scholars have yet to record such cases.

Perhaps, however, this reflects a narrow understanding of coercion.
After all, our soldiers are indoctrinated into a culture of heroic
sacrifice just as are the suicide bombers of Hamas. The
indoctrination doesn't always work: scores of U.S. soldiers go AWOL
or join the peace movement just as some suicide bombers give up at
the last minute. But the basic-training techniques of instilling the
instinct to kill, the readiness to follow orders, and a willingness
to sacrifice one's life are part of the warrior ethic everywhere.

Suicide missions are, then, a military technique that armies use when
outmatched and that guerrilla movements use, especially in occupied
countries, to achieve specific objectives. Those who volunteer for
such missions, whether in Iraq today or on board the Intrepid in
1804, are usually placing a larger goal -- liberty, national
self-determination, ethnic or religious survival -- above their own lives.

But wait: surely I'm not equating soldiers going on suicide missions
against other soldiers with terrorists who blow up civilians in a
public place. Indeed, these are two distinct categories. And yet much
has happened in the history of modern warfare -- in which civilians
have increasingly become the victims of combat -- to blur these distinctions.

Terror and Civilians

The conventional picture of today's suicide bomber is a young man or
woman, usually of Arab extraction, who makes a video proclamation of
faith, straps on a vest of high explosives, and detonates him or
herself in a crowded pizzeria, bus, marketplace, mosque, or church.
But we must expand this picture. The September 11th hijackers
targeted high-profile locations, including a military target, the
Pentagon. Hezbollah's suicidal truck driver destroyed the U.S. Marine
barracks in Beirut on October 23, 1983, killing 241 U.S. soldiers.
Thenmozhi Rajaratnam, a female Tamil suicide bomber, assassinated
Indian Prime Minister Rajiv Gandhi in 1991.

Suicide bombers, in other words, have targeted civilians, military
installations, non-military sites of great significance, and
political leaders. In suicide attacks, Hezbollah, Tamil Tiger, and
Chechen suicide bombers have generally focused on military and police
targets: 88%, 71%, and 61% of the time, respectively. Hamas, on the
other hand, has largely targeted civilians (74% of the time).
Sometimes, in response to public opinion, such movements will shift
focus -- and targets. After a 1996 attack killed 91 civilians and
created a serious image problem, the Tamil Tigers deliberately began
chosing military, police, and government targets for their suicide
attacks. "We don't go after kids in Pizza Hut," one Tiger leader told
researcher Mia Bloom, referring to a Hamas attack on a Sbarro outlet
in Jerusalem that killed 15 civilians in 2001.

We have been conditioned into thinking of suicide bombers as
targeting civilians and so putting themselves beyond the established
conventions of war. As it happens, however, the nature of war has
changed in our time. In the twentieth century, armies began to target
civilians as a way of destroying the will of the population, and so
bringing down the leadership of the enemy country. Japanese
atrocities in China in the 1930s, the Nazi air war against Britain in
World War II, Allied fire bombings of German and Japanese cities, the
nuclear attacks against Hiroshima and Nagasaki, U.S. carpet bombing
in Cambodia and Laos, and the targeted assassinations of the Phoenix
program during the Vietnam War, Russian depredations in Afghanistan
and Chechnya, the tremendous civilian casualties during the Iraq War:
all this has made the idea of conventional armies clashing in an area
far from civilian life a quaint legacy of the past.

Terrorist attacks against civilians, particularly September 11th,
prompted military historian Caleb Carr to back the Bush
administration's declaration of a war against terror. "War can only
be answered with war," he wrote in his best-selling The Lessons of
Terror. "And it is incumbent on us to devise a style of war more
imaginative, more decisive, and yet more humane than anything
terrorists can contrive." This more imaginative, decisive, and humane
style of war has, in fact, consisted of stepped-up aerial bombing,
beefed-up Special Forces (to, in part, carry out targeted
assassinations globally), and recently, the widespread use of
unmanned aerial drones like the Predator and the Reaper, both in the
American arsenal and in 24/7 use today over the Pakistani tribal
borderlands. "Predators can become a modern army's answer to the
suicide bomber," Carr wrote.

Carr's argument is revealing. As the U.S. military and Washington see
it, the ideal use of Predator or Reaper drones, armed as they are
with Hellfire missiles, is to pick off terrorist leaders; in other
words, a mirror image of what that Tamil Tiger suicide bomber (who
picked off the Indian prime minister) did somewhat more cost
effectively. According to Carr, such a strategy with our robot planes
is an effective and legitimate military tactic. In reality, though,
such drone attacks regularly result in significant civilian
casualties, usually referred to as "collateral damage." According to
researcher Daniel Byman, the drones kill 10 civilians for every
suspected militant. As Tom Engelhardt of TomDispatch.com writes, "In
Pakistan, a war of machine assassins is visibly provoking terror (and
terrorism), as well as anger and hatred among people who are by no
means fundamentalists. It is part of a larger destabilization of the country."

So, the dichotomy between a "just war," or even simply a war of any
sort, and the unjust, brutal targeting of civilians by terrorists has
long been blurring, thanks to the constant civilian casualties that
now result from conventional war-fighting and the narrow military
targets of many terrorist organizations.

Moral Relativism?

We have our suicide bombers -- we call them heroes. We have our
culture of indoctrination -- we call it basic training. We kill
civilians -- we call it collateral damage.

Is this, then, the moral relativism that so outrages conservatives?
Of course not. I've been drawing these comparisons not to excuse the
actions of suicide bombers, but to point out the hypocrisy of our
black-and-white depictions of our noble efforts and their barbarous
acts, of our worthy goals and their despicable ends. We -- the
inhabitants of an archipelago of supposedly enlightened warfare --
have been indoctrinated to view the atomic bombing of Hiroshima as a
legitimate military target and September 11th as a heinous crime
against humanity. We have been trained to see acts like the attack in
Tripoli as American heroism and the U.S.S. Cole attack as rank
barbarism. Explosive vests are a sign of extremism; Predator
missiles, of advanced sensibility.

It would be far better if we opened our eyes when it came to our own
world and looked at what we were actually doing. Yes, "they"
sometimes have dismaying cults of sacrifice and martyrdom, but we do
too. And who is to say that ending occupation is any less noble than
making the world free for democracy? Will Smith, in I Am Legend, was
willing to sacrifice himself to end the occupation of vampires. We
should realize that our soldiers in the countries we now occupy may
look no less menacing and unintelligible than those obviously
malevolent, science-fiction creatures. And the presence of our
occupying soldiers sometimes inspires similar, Will Smith-like acts
of desperation and, dare I say it, courage.

The fact is: Were we to end our occupation policies, we would go a
long way toward eliminating "their" suicide bombers. But when and how
will we end our own cult of martyrdom?
--

John Feffer is co-director of Foreign Policy In Focus.

.

Sunday, August 30, 2009

The Science Fiction of Military Marketing

The Science Fiction of Military Marketing

http://www.truthdig.com/report/item/20090828_the_science_fiction_of_military_marketing/

Aug 28, 2009
By David Sirota

I'm a video game geek, so as I sat through movie previews a few weeks
ago, I was sure I was watching Nintendo ads.

There on the cinema's screen was a super-sleek plane flying over a
moonscape while communicating with an orbiting satellite. In the next
moment, a multi-colored topographical map, orders being barked­and in
my own mind, memories of "Call of Duty" graphics. And then, finally,
two guys in front of a computer console, and the jarring punch line:
"It's not science fiction; it's what we do every day," said the bold
type, followed by a U.S. Air Force symbol.

Before giving the audience a chance to digest the slogan, it was onto
another montage, this one of helicopters and explosions with 1970s
music playing in the background. A preview for a Steve McQueen-themed
game, I thought. Then, though, the familiar kicker: "The drones fight
terrorism and protect America, and in the process, they keep the
frontlines unmanned," said the voiceover, adding, "This isn't science
fiction; this is life in the United States Navy."

The ads preceded "The Hurt Locker"­a dramatized movie about soldiers
who defuse roadside bombs in the midst of Iraq's horrifying carnage.
And even with its fictionalized dialogue, the film was far more
honest than the U.S. military's fantastical sales pitch. Join the
armed forces, the ads suggest, and you don't have to experience the
blood-and-guts consequences of combat. Instead, you get to hang out
stateside, entertaining yourself with a glorified PlayStation.

During this, one of the bloodiest months in the Afghanistan war, the
spots promote a somewhat comforting, if disturbingly misleading,
message­and it is aimed not just at potential soldiers, but also at
the public at large.

For the former, the goal is reassurance. As Bush-era attempts to
conflate bellicosity and patriotism were undermined by persistent
body bags, military recruitment has become more challenging. In
response, the Pentagon hopes to make prospective volunteers believe
their tours of duty will be as safe as a night on the couch.

For the general public, the objective is sedation. New polls show the
country strongly opposes the Afghanistan and Iraq wars­but military
officials want to preserve the possibility of an escalation in
Afghanistan and a permanent deployment in Iraq. So along with
persuading President Obama to withhold photos documenting fog-of-war
brutalities at Afghanistan and Iraq prisons, the Pentagon is seeking
an opiate to placate the war-averse populace. What better anodyne
than a marketing campaign implying wars are fun video games?

Certainly, the ads aren't pure "science fiction." As the armed forces
build more unmanned drones, Popular Science magazine reports that
recruiters are indeed looking to add new remote pilots. The "science
fiction" is the specific assertion that "the frontlines are
unmanned." Claims like that are deeply destructive, beyond their
obvious insult to the thousands killed, wounded and/or currently
stationed on those very frontlines.

For instance, it's a good bet more than a few enlistees will expect
their service to be happy video game tournaments, only to find
themselves dodging real bullets in a Baghdad shooting gallery.

More broadly, the American psyche's slow progress toward an
increasingly peaceful disposition could be stunted by the
propaganda's powerful paradox: While sanitizing ads play to the
country's growing disgust with militarism, they could ultimately lead
us to be more supportive of militarism. How? By convincing us that
violence can be just another innocuous expression of adolescent technophilia.

If we end up thinking that, we will have once again forgotten what
all wars, even the justifiable ones, always are: lamentable human tragedies.
--

David Sirota is the author of the best-selling books "Hostile
Takeover" and "The Uprising." He hosts the morning show on AM760 in
Colorado and blogs at OpenLeft.com. E-mail him at ds@davidsirota.com.

.

Thursday, August 27, 2009

Guard troops miss monthly pay

Guard troops miss monthly pay

http://www.pennlive.com/news/patriotnews/index.ssf?/base/news/1249089008281090.xml&coll=1

The state fails to pay $520 stipends to employees on active duty, as
well as salaries for 33,000 workers.

Saturday, August 01, 2009
BY AMANDA PALLESCHI AND MONICA VON DOBENECK
apalleschi@patriot-news.com

Pennsylvania National Guard members eligible for a monthly stipend
for their service are being denied the payments because of the
state's budget impasse.

National Guard troops who are state employees but are on active duty
-- many of whom are serving in Iraq and Afghanistan -- are owed $520
a month. But those payments have been suspended because the state has
not enacted a budget for the fiscal year that started July 1, said
Kevin Cramsey, a spokesman for the state Department of Military and
Veterans Affairs. They will be paid in full once a budget is passed.

There are 1,782 Pennsylvania National Guard members employed by state
agencies, Cramsey said. Of that number, 568 are eligible for the
monthly payments because of their active-duty status.

So far, 77 service members were denied the $520 owed to them for June
that was to have been paid Friday. And the 568 service members might
not get their stipends for their service in July and August.

"If things stay the way they are right now, they may not see their
August payment," said Chris Cleaver, a spokesman for the Pennsylvania
National Guard.

State employees deployed overseas might, in some cases, be better off
financially there, while being paid by the federal government, than
they would be as state employees at home, Cramsey said.

On Friday, 33,384 state workers didn't receive paychecks. An
additional 44,234 won't receive them next Friday. After a budget is
passed, they will get back pay. The same goes for the stipends for
those on active duty.

The Department of Military and Veterans Affairs said the $520 monthly
stipends might or might not have financial significance for soldiers
receiving biweekly payments from the federal government. But the
payments carry a more symbolic significance, Cramsey said. "If you
boil it down, it's just the employer saying, 'thank you' for whatever
their mission is," Cramsey said.

Cramsey said he couldn't say how Guard families would be affected by
the delay of their stipends.

Scott Detrow, a WITF radio reporter embedded with the Pennsylvania
National Guard's 56th Stryker Brigade, first reported on his Twitter
feed Thursday morning that members of that unit were dissatisfied
with the impasse. His posts are at www.twitter.com/witfimpactofwar.

He said, "A lot of state workers in 56th, and everyone I've talked to
is miffed about ongoing impasse. Many blame Governor Rendell for the delay."

Cramsey said his office hasn't heard the complaints Detrow reported.
But he said he understands there may be a sense of frustration and
indignation.

"As they see it, this is part of their compensation, and they feel
they should be paid appropriately," he said.

.

Who’s to Blame When Vets Turn Homicidal?

Who's to Blame When Vets Turn Homicidal?

http://original.antiwar.com/vlahos/2009/08/03/whos-to-blame-when-vets-turn-homicidal/

by Kelley B. Vlahos
August 04, 2009

So it seems Gen. Stanley McChrystal may be poised to ask for more
U.S. troops to fight in Afghanistan. This should come as no surprise,
because he found the need to consult not one, but two members of the
American Enterprise Institute-affiliated Kagan family, to whom
nothing sounds better in the morning than "boots on the ground," for
his recent 60-day assessment of the war.

Neoconservative hawk Frederick Kagan was responsible for selling his
Iraq surge plan to President Bush in '07, and he and wife Kimberly
Kagan have been beating the drum for a similar surge in Afghanistan
since President Obama took office. It doesn't take a psychic to see
their contribution at McChrystal's elbow this summer.

So when Secretary of Defense Bob Gates announced in late July that
troops may be coming home early from Iraq, what might have been
hopeful news for tens of thousands of American soldiers and families
was sidelined by the prospect of them coming home only to be sent
right back out to another 110-degree hellhole in Afghanistan.

"The active army is just about broken" retired Gen. Colin Powell had
the audacity to say in 2007. Two years and a new president later,
such talk has curiously died down. But one look at the headlines and
it is easy to see what has been broken and what is still breaking.
And this is one problem Powell's famous "Pottery Barn Rule" does not
apply to; it cannot be solved by tapping into the U.S. Treasury.

That's because, while the Army can always add bodies (and it will) to
its ranks to fill operational gaps and even ease strain, it cannot
reverse nor easily address the fact that the ongoing wars in Iraq and
Afghanistan are creating a generation of veterans who are not only
disabled, sick, and emotionally unstable (52 percent of returning
soldiers have already accessed VA healthcare and benefits), but on a
very limited scale, are also becoming extremely violent , suicidal,
and even zombie-like in their willingness to die and to kill again.

Read for yourself: meticulously researched and written by Dave
Philipps for the Colorado Springs Gazette beginning on July 26,
"Casualties of War," a two-part series, is a graphic novella of
alarming, hackle-raising proportions.

But it is for real. Precious think-tank denizens like the Kagans
would hardly recognize this world, but they helped to create it nonetheless.

"We Have a Public Disaster Here"

So says Sister Kateri Koverman in The Gazette series, which zeros in
like a laser on members of the 4th Brigade Combat Team (BCT), a unit
within the "Lethal Warriors," a nickname given to the Army's 2nd
Battalion, 12th Infantry Regiment stationed at Fort Carson in
Colorado. In two bloody tours of Iraq – first in Ramadi in 2004, then
in Baghdad in 2006 – the unit took the most casualties of any Fort
Carson BCT "by far."

But according to interviews with individual members, these "lethal
warriors" lived up to the name, committing random, fury-fueled acts
of violence in-theater – including killing civilians – and "kept
killing" when they came home, earning the distinction as Fort
Carson's most "deadly" and most criminal group, far surpassing the
overall crime rate for nearby Colorado Springs, a city of 361,000.
Furthermore, soldiers at Fort Carson have been accused of 14
homicides and attempted murders since 2005. In a one-month period
between 2007 and 2008, the murder rate among the men in the unit was
114 times that of Colorado Springs, and 20 times that of young males
nationwide, according to Philipps.

"The killings are only the headline-grabbing tip of a much broader
pyramid of crime," writes Philipps. "Since 2005, the brigade's
returning soldiers have been involved in brawls, beatings, rapes,
DUIs, drug deals, domestic violence, shootings, stabbings,
kidnapping, and suicides."

Unlike most post-deployment media stories, which typically (though
not often enough) explore veterans struggling with mental health
issues (experienced by some 20 to 30 percent of returning soldiers)
and traumatic brain injury, reporting about so-called psycho veterans
who terrorize their communities is still quite taboo, certainly when
it involves confessions of war atrocities committed by U.S. soldiers
and Marines. It's too awkward, as if even talking about it betrays
the rest who served honorably. We have not come far from John Kerry's
maligned Winter Soldier moment: even the 2008 Winter Soldier hearings
were not given more than a marginal examination by the mainstream press.

Furthermore, Americans have been conditioned, for all the right
reasons, to be wary of stereotyping and to avoid and dismiss the
Hollywood Rambo caricatures that exploited the Vietnam experience. So
we put the unmentionables of war, including our not-so-model
veterans, in a neat little (tinder) box, closed off from further
debate or discussion.

Philipps accepts the warnings and moves bravely beyond them with his
judicious presentation of the facts, based on firsthand accounts and
corroboration from the soldiers and their friends and family members.
He prepares a fresh but scathing brief in which he asks:

"Did the infantry turn some men into killers, or did killers seek out
the infantry? Did the Army let in criminals, or did combat-tattered
soldiers fall into criminal habits? Did Fort Carson fail to take care
of soldiers, or did soldiers fail to take advantage of care they were
offered? And, most importantly, since the brigade is now in
Afghanistan, is there a way to keep the violence from happening again?"

Kenneth Eastridge, 24, who was allowed to return with his unit for a
second Iraq tour in 2006 despite PTSD, a relentless drug and alcohol
problem, and pending criminal charges, is now doing 10 years for
accessory to murder. He had the most "kills" of anyone in his company
in Baghdad. He told Philipps he once needlessly fired 1,700 rounds at
a park filled with Iraqi civilians.

"The Army trains you to be this way. In bayonet training, the
sergeant would yell, 'What makes the grass grow?' and we would yell,
'Blood! Blood! Blood!' as we stabbed the dummy. The Army pounds it
into your head until it is instinct: Kill everybody, kill everybody.
And you do. Then they just think you can just come home and turn it off."

But this isn't just a story about a culture of killer automatons
running amok in the Colorado suburbs. Returning to the "broken"
analogy, these young men were clearly discouraged from seeking help
for their demons when they came home. So they ferociously
self-medicated and entered into a sick nether world where pain must
be blunted and the very impulses that earned survival in Iraq – the
enemy is everywhere… lock and load… shoot first, ask questions later
– won out, leaving a string of victims in their wake, including the
soldiers themselves.

Army Study: "Toxic Mix" of Drugs, Mental Illness, and Leadership

The greatest indictment here is of the Army itself, which after
several mind-blowing incidents throughout The Gazette report should
have much to answer for. Unfortunately the Army does not comment upon
or substantiate many of the serious charges raised by the soldiers in
the series.

But an Army report commissioned in response to the extraordinary
criminal record at Fort Carson, released just before The Gazette
series, indicates that it at least has an idea of what the "Long War"
has wrought stateside.

According to the conclusions of the 126-page report, which focuses on
eight homicides by six soldiers in the 4th Brigade Combat Team over
the course of one year, there was a combination of known "risk
factors" present: repeated, high intensity deployments, PTSD, drug
and alcohol abuse, failures of leadership, and barriers to help,
including the lack of mental health and substance abuse treatment and
a stigma on seeking help perpetuated by commanding officers and the
institution itself.

"Those in combination are really a toxic mix," said Lt. Gen. Eric
Schoomaker, who spoke at a press conference about the report July 15.

But the Army did the assessment only after being pressed by U.S. Sen.
Ken Salazar (D-Colo.), and the results are a "whitewash," charges
Paul Sullivan, executive director of Veterans for Common Sense, who
points out that while the Army puts its finger on all the risk
factors, it refuses to recognize a direct cause-and-effect for the
murders, playing down the overall impact of its own findings and
leaving no one culpable. "There is no accountability for the criminal
failures of the top brass," Sullivan charged in an interview with Antiwar.com.

Nonetheless, Maj. Gen. Mark Graham, quoted in The Gazette series,
acknowledged that "there is a culture and a stigma that need to
change." Graham was thrust into his position "in the thick of the
murders," according to Philipps, but says Fort Carson is actively
working to change its reputation and address the needs of soldiers there.

Fort Carson has an extraordinary record, but veterans across the
country are getting into trouble so often that special courts have
been established in order to take on their unique problems, offering
treatment as an alternative to jail time. "For us, not only do we
want [the veterans] clean, sober, and healthy," said Buffalo City
Judge Robert Russell, "but in addition we want them productive and
contributing, which will help them not only with their self-esteem
but the stability in their lives."

If you want to learn how a promising young 19-year-old becomes such a
mess that society just wants him clean, sober, and productive again,
"Casualties of War" is an effective primer. It should be required
reading for anyone who flippantly tosses around phrases like "war is
hell." In fact, it should be required reading for everyone. Get a
whiff of what eight years of war have made us and what the next year
will bring as we send more kids like Eastridge back into Afghanistan
for some "population-centric counterinsurgency."

And then bring them home to a hero's welcome.

.

Pentagon Takes Over P.E.

Pentagon Takes Over P.E.

http://www.huffingtonpost.com/dave-zirin/pentagon-takes-over-pe_b_255163.html

Dave Zirin
Sports correspondent for the Nation Magazine
August 9, 2009

On the East Coast, when you think of San Francisco, we often imagine
a progressive oasis where ideals of peace and community take
precedent over mindless jingoism and division. That's why I was
deeply shocked to learn that the San Francisco School Board voted 4-3
to allow Junior ROTC -- military training -- to be available as an
option for physical education in the San Francisco public schools.

The historic mission of P.E., dating back to the nineteenth century
and the instituting of public school athletic leagues, is to promote
teamwork, fellowship, and healthy habits that will last a lifetime.
To put it mildly, there are few things less healthy than war.

To see JROTC put forth as a viable option in San Francisco of all
places, is particularly eye opening, given the state of school
budgets around the country. Physical Education programs are being
phased out from coast to coast as emphasis and resources are put
toward standardized testing. When budgets become over-stretched or
underfunded, physical education classes, along with music and art,
are immediately demanded to walk the plank. This is what drove me
from teaching in D.C. public schools; the imperative to teach to the
test and little else.

The idea that the programs of the Pentagon could serve as some sort
of replacement for real physical education is Orwellian. Sure, young
people are often desperate for structured physical exercise to break
up the monotony of the school day. But why not instill in them the
love of participating in sports instead of the military? The two are
not synonymous.

San Francisco school board member Rachel Norton wrote on her blog
that she supported the JROTC option because it is a simple question
of expanding exercise options for our kids. She wrote on her Web
site, "So I'm sorry, but I think it's important to allow students as
many alternatives as we can if the outcome is that they will
ultimately learn how to respect themselves, respect their bodies, and
make choices that lead to a healthy, long, and fulfilling life."
Leading "a healthy, long and fulfilling life" and patrolling
Afghanistan don't exactly go hand in hand.

There are several other problems with Norton's argument.

The first is that a recent study by the San Diego school district,
done to support efforts to give P.E. credit to JROTC cadets, showed
instead that students who take part in JROTC actually fall physically
behind their classmates in the basic exercise curriculum, according
to Rick Jahnkow of Project YANO (Youth and Non-Military Opportunities.)

One reason for this is that JROTC is not taught by actual physical
educators. In this era of childhood obesity and juvenile diabetes,
that should hardly be taken lightly.

The second problem with Norton's logic is that she entirely ignores
-- if not obscures -- the political dimension of her decision.
Proponents of the JROTC option want more militarism integrated into
education. They want the Pentagon in the public square. As Marc
Norton (no relation for Rachel), a leading opponent of the JROTC/P.E.
option, wrote to me, "What is revealing about this fight over P.E.
credit is the way that JROTC boosters have abandoned their rhetoric
about giving students a 'choice' to be part of the military program.
Now it is all about promoting the program, pumping up the program,
luring youth onto a military track, particularly low-income youth and
youth of color, using P.E. credit as the bait."

Oftentimes, San Francisco acts as a beacon when it comes to both
healthy lifestyles and promoting peace. It's deeply distressing to
consider that the San Francisco School Board could be dragging the
schools of the United States in the other direction.
--

First run in the Progressive.

.

Saturday, August 15, 2009

G.I. Joystick: New Video Games Train Today's Troops

[See URL for embedded links.]

G.I. Joystick:
New Video Games Train Today's Troops

http://www.infoworld.com/d/applications/gi-joystick-new-video-games-train-todays-troops-854

By Patrick Miller | PC World
July 31, 2009

War isn't a game, but it's beginning to look like one.

I'm in the driver's seat of a Humvee that's plodding along an Iraqi
desert road.

On my right are two soldiers in tan fatigues--one in the passenger's
seat, staring listlessly ahead at the road, and one in the gunner's
position. They don't say much. We arrive at an Army checkpoint, where
I pull up next to a similar Humvee. Then an explosion deafens my
right ear and a shockwave rocks my skull.

Our worst fears have been realized. Upon our arrival, enemy
combatants detonated an improvised explosive device (IED) in an
attempt to blow up our vehicle and us. Before I know it, the clatter
of enemy gunfire replaces the ringing in my ears. I can't seem to
take my eyes off the young soldier next to me. He's grimacing in
pain, and I can see shrapnel from the IED embedded in his arm and stomach.

Then I take my helmet off and leave Virtual Iraq. I'm not in the
Middle East. I'm sitting in an office chair at the University of
Southern California's Institute for Creative Technologies in Marina
Del Rey, California.

The ICT is a research lab for gaming technology that specializes in
creating products for the United States military, including a city
management trainer called UrbanSim and a negotiation trainer called
BiLAT. Virtual Iraq was designed as a PC-based form of exposure
therapy for Army veterans who served in Iraq and came back with
post-traumatic stress disorder (PTSD).

These games join older software tools such as America's Army, the
Army-developed first-person shooter designed to boost recruitment, as
elements of the U.S. military's strategy to use video games to solve
military problems. Surprisingly, many games made for Army training
have a deeper reliance on and representation of interpersonal
interaction than anything I've ever played before. Even civilian
games that give conversation tremendous weight--like the Fallout
role-playing game series or the Phoenix Wright law drama games--never
made me feel that I had to worry about anyone else except as a means
to a new gun or a Not Guilty verdict.

This isn't surprising to Randall Hill, the ICT's executive director.
"[The Army is] doing a great job with weapons research," Hill says.
"What they ask us is: 'How do we raise [our soldiers'] cultural awareness?'"

That motivation is the key to understanding the ICT, America's Army,
and all of the other military games in development: Instead of
worrying about how to make a game fun, people like ICT's Hill and the
U.S. Army's gaming experts ask "How can we design this game to solve
a problem?"

As members of the design team focus on answering this question, they
come up with games that feel more realistic, more mature, and
(unexpectedly) more fun to play.

Playing Catch-Up

Many big technological breakthroughs start in the military--the
Internet's beginnings as the Department of Defense's ARPANet computer
network, or the origins of the microwave oven in Raytheon's radar research.

In developing games for its troops, however, the military initially
worked backward, by modifying existing games. The result was games
like Marine Doom and Close Combat: Marines, versions of Doom and
Close Combat that were modified to teach Marine trainees how to
perform as a team.

Now the Army is catching up. The Program Executive Office for
Simulation, Training, and Instrumentation (PEO-STRI) announced in
2008 that it would spend up to $50 million over five years to develop
video games, including games meant to combat suicide and help over
3000 soldiers deal with traumatic experiences involving IEDs and
convoy ambushes.

Veterans in Virtual Iraq

USC's Institute for Creative Technologies (ICT) has built a
reputation for designing games that make commercial edutainment
software look like child's play--games that help treat post-traumatic
stress disorder, let soldiers practice securing and rebuilding an
Iraqi city, and even encourage them to develop their skills at negotiation.

The ICT undertakes all of this cutting-edge games research at an
unassuming office building on the edge of the Pacific Ocean in Marina
Del Rey. The first stop on my tour there is to play Virtual Iraq, the
PTSD treatment tool developed by Dr. Albert "Skip" Rizzo that allows
a psychologist to expose Iraq War veterans to the sights, sounds,
vibrations, and smells they associate with their traumatic memories,
as a form of exposure therapy.

While I stepped through every extreme scenario--mortar fire, car
bombs, ambush by insurgents--Rizzo says that it often takes veterans
with PTSD several sessions before they can do anything besides sit in
the Humvee.

Once the patient feels ready, the psychologist can increase the
intensity of the experience, tailoring the environment to match the
patient's memories. If things get too intense, one click sends the
patient back into a "safe zone"--an empty section that has nothing
but a fellow soldier.

In person, the physical setup doesn't look like much--just an office
chair sitting on a platform over a subwoofer, next to a nondescript
PC with a rather low-resolution VR headset and a USB gamepad attached
to a mock M4 carbine. This was intentional, says Brad Newman, a
technical artist for Virtual Iraq: By keeping costs low, designers
ensured that the setup could be easily re-created in other clinics.

The visuals may be outdated (the art comes from Full Spectrum
Warrior, another ICT project), but Newman tells me that for soldiers
with PTSD, merely feeling the rumble of the Humvee engine or seeing
an Iraqi marketplace will trigger memories. As a gamer--and not a
PTSD-afflicted veteran--I was struck by one thing in particular about
Virtual Iraq: the lack of a "fire" button. I am carrying a mock
rifle, but it's just there to make the situation feel more realistic
to the soldiers--the weapon doesn't actually fire. "We're not
designing a cathartic revenge fantasy." Rizzo says, "Some do, but we
don't. We want to prepare these soldiers for civilian life."

Securing SimCity

Next up is UrbanSim, a training tool for battalion commanders, where
I am charged with securing the fictional city of Al-Hamra within 15 days.

I have at my disposal an array of nonaggressive and "kinetic" (the
Army-given euphemism for "violent") options; with them, I must make a
series of decisons that will kill insurgents, fix the war-torn city,
and try and win the support of the citizenry. Each of these aspects
of life in Al-Hamra is measured by a Line of Effort--an on-screen bar
graph that measures the city's security, infrastructure, and goodwill
toward my troops.

One component of UrbanSim is PsychSim, an ICT project that controls
the behavior of all non-Army characters--from local insurgent forces
to Iraqi police units to the mayor of Al-Hamra. While the insurgents'
actions are simple (they focus either on destroying buildings or on
recruiting more insurgents), the mayor's interests fall somewhere
between the insurgents' and mine.

The first thing I learn from UrbanSim is that my mission is
complicated. I take a unit away from fighting insurgents to build a
school, figuring that I'll build goodwill among Al-Hamra's citizens.
Oops. The insurgents respond by recruiting near the school, making
the area unsafe. Down goes my civil security bar.

This episode is a jarring reminder that at heart UrbanSim is a
military training tool, designed to prepare conmmanders on the ground
for counterinsurgency work. It's not meant to be played like a
classic nation-building sim (Civilization, for example), where you
can win without going to war. I certainly won't be securing Al-Hamra
through simple diplomacy.

"There are many viable strategies, but aggressively pursuing civil
security is the most consistently rewarding," says UrbanSim's project
lead, Ryan McAlinden. And that strategy makes sense in the context of
a war zone: UrbanSim is part of the classroom training at the Army's
School for Command Preparation at Fort Leavenworth, and the Army's
goal isn't to train a generation of battalion commanders who don't
use guns. Yet UrbanSim forces me to consider the civilians as more
than just obstacles to a peaceful city, and I find myself playing far
less aggressively than I have ever played any normal strategy game.
The characters here feel more human.

This Talk Isn't Cheap

The last game I get to play is called BiLAT (as in bilateral), which
teaches negotiation skills.

I begin the day in my military office with a problem: The Army has
set up a marketplace for Iraqi civilians to use, but they're not
using it. On my desk is a set of briefing documents, TV reports,
local newspaper clips, and a prep sheet that I am supposed to fill
out with the information I need. The prep sheet is important because
it keeps track of the Iraqi characters' objectives as well as my own.

In BiLAT, I must solve the problem so that all interested parties
win, not just the U.S. Army. If I complete my mission by crossing the
business mogul who is behind the marketplace boycott, I won't get his
cooperation later on. To get him to help out, I have to do my
homework: If I fill out the prep sheet well, I'll have better
negotiation options. If I fail to prepare adequately, I'll be sent packing.

Because I sped through my prep sheet, I failed with Farid, an Iraqi
police officer: Though I won points with him for removing my
protective gear and weapons and chatting with him about his family, I
ended up talking business before he was ready. Had I prepared well, I
could have connected with him on the subject of soccer and won him over.

BiLAT isn't perfect (it assumes that the player is male, for
starters). But it's not hard to imagine a BiLAT-based scenario in the
commercial market that plays like a business negotiation trainer--or
even a dating sim.

Deploying America's Army

The most widely known military-made game is--unlike BiLAT, UrbanSim,
or Virtual Iraq--completely free for the public to play. It's none
other than America's Army, a "recruitment tool" (read: first-person
shooter video game) that was developed with American taxpayer dollars
and has been going steady since July 4, 2002.

"We started the America's Army project in 1999," says Colonel Casey
Wardynski, who heads the project, "because we [the Army] were
basically irrelevant to young adults. So we decided to try making a
game, because, well, we were in a crisis, and people were more open
to trying something new."

Earlier recruitment efforts, Wardynski explains, were unrealistic and
ineffective. "Eighty percent of the people in our commercials weren't
even holding weapons," Wardynski says. "People were more likely to
get their information about the Army from watching the movie Full
Metal Jacket than from our commercials."

Straight From the Source

America's Army is realistic in a different way than Call of Duty or
Battlefield 1943 is. "We wanted to provide a realistic picture of
soldiering," he says, "There's no invincibility or unlimited lives."
Many games out there advertise realism as a selling point, but only
America's Army keeps it realistic when it's not fun.

One example of America's Army's realism is the in-game medic
training. Where most commercially produced games make healing wounded
comrades as easy as selecting the Medikit and clicking, America's
Army strives to make it as true-to-life as possible--so much so, in
fact, that it has been credited with helping save lives outside the
game. This level of detail and accuracy cost the development team 25
percent of its budget for the year.

Impatient players can cheat through the in-game medical training, but
if they can't do it on a battlefield, they're useless to the
team--just as in the real Army. "What separates the U.S. Army from a
gang of armed thugs is our value system," Wardynski says. "America's
Army was designed to reflect that."

Mission Successful

At its core, America's Army is designed to show a potential recruits
what Army life is like before they join. The idea is to give the Army
a pool of recruits who are more likely to succeed--and it works.

Though the game doesn't track personal information, Wardynski says,
America's Army players rank as the second-likeliest group of people
to enlist, surpassed only by children of military families.

America's Army isn't as visually appealing or easy to play as other
first-person shooters, and those shortcomings would be serious flaws
in a commercial game. But since generating sales wasn't the point of
America's Army, the developers could include features like medic
training--and these additions ultimately enhance the game experience.

The development isn't stopping there, either. New versions of
America's Army will add communications specialists that can jam the
enemy's in-game voice chat--a level of realism that would be
unacceptable in a commercial game. Meanwhile, the ICT is well
positioned to bring its Army games back into the entertainment
industry. Like the microwave and the Internet, today's Army games
might end up becoming a killer app.

.

With Enough Soldiers, the Army Is Looking for a Few Good Officers

With Enough Soldiers, the Army Is Looking for a Few Good Officers

http://www.nytimes.com/2009/08/03/business/media/03adco.html

By DOUGLAS QUENQUA
Published: August 2, 2009

AFTER three straight years of growth ­ helped in part by a sagging
job market ­ the Army is starting to find itself a bit bottom heavy,
swollen with young recruits but short on officers to lead them.
Starting Monday, it is hoping a fresh promotional effort can reverse that.
Skip to next paragraph

For the first time in its history, the Army is introducing an
advertising campaign to recruit officers. The ads in many ways
resemble the force's mainstream recruitment effort ­ camouflaged
soldiers carrying big guns and standing at attention, with patriotic
music as the soundtrack ­ but have been tweaked to appeal to
achievement-oriented college graduates who could qualify for one of
its officer training programs.

For example, two of the TV commercials could be mistaken for ads from
I.B.M. or Accenture until the Army's signature music chimes in about
halfway through. Another shows pictures of famous generals like
George Washington, Douglas MacArthur and Colin Powell, while a
voice-over says, "Officers in the U.S. Army can rise to any
challenge. Can you?"

The goals are to attract ambitious young Americans who might normally
consider the Army beneath their career objectives and give the Army a
jolt of much-needed creative leadership.

"It's a tough environment out there," said Lt. Gen. Benjamin C.
Freakley, head of the Army Accessions Command, which oversees
recruiting. "It's no longer where the enemy lines up on one side of
the field and the coalition lines up on the other side and the
referee blows the whistle. It's a very complicated battlefield to
figure out, and there are no referees.

"It is a different era, and it requires a different kind of thinker," he said.

The Army's growing pains are reflected in its recruitment statistics.
The force has expanded by more than 50,000 troops since 2005,
reaching 544,000 at the end of 2008. And last month, the defense
secretary, Robert M. Gates, announced his intention to add 22,000
troops in the next year. The expansion of the Army has come in
response to wars in Iraq and Afghanistan that taxed the scaled-back
force that emerged from the 1990s.

But some of that growth can be attributed to relaxed standards. Only
83 percent of new recruits in 2008 held a high school diploma,
missing the Army's goal of 90 percent for the third consecutive year.
A growing percentage of new recruits during that time have also been
scoring in the lowest acceptable range on the Army's vocational aptitude test.

So while the force is meeting or exceeding its goals in terms of pure
numbers, it is falling short in its search for men and women
qualified to lead their peers.

"The economic downturn has made it really easy for the Army to
recruit in recent years, and that was a big surprise to people who
thought a big shooting war would discourage people from signing up in
the first place," said Loren B. Thompson, a defense analyst with the
Lexington Institute, a research organization. "But because of changes
in threats and shifts in domestic demographics, the military is
looking for a different type of officer today than what it was
seeking in the past, and that requires special recruiting efforts."

Four TV commercials will provide the public face of the campaign, all
of which begin running Monday. The two that slowly reveal themselves
to be Army ads tell the story of high-ranking corporate executives
with experience as Army officers: Joseph DePinto, chief executive of
7-Eleven; and Otto Padron, a senior vice president at Univision.

"We learned through research that when the 'Army Strong' music came
on in that first second of the commercial, those achievement-oriented
students would reject it because they would think it was not for
them," said George Dewey, executive creative director at McCann
Erickson, the Army's creative agency. "When these kids find out that
the Army has produced these superstars, it's an 'aha' moment for them."

That is also the thinking behind an ad that features George
Washington and Colin Powell. The final ad, which more closely
resembles a typical Army commercial, features a current officer
explaining his decision to join the R.O.T.C.

The TV ads will mostly run during the same programs as the mainstream
recruitment commercials, like "CSI: Miami," "Law and Order" and
sports programming. Web ads will run on ESPN.com and other major
sites, but also destinations like Stack.com, a site for
achievement-oriented athletes.

McCann Erickson is part of McCann Worldgroup, a collection of
creative, media, digital and public relations agencies, each of which
has a hand in the wide-ranging campaign. Worldgroup, which is part of
the Interpublic Group of Companies, took over the Army's advertising
account in 2006, when it introduced the "Army Strong" tag line,
replacing "Army of One."

The online centerpiece of the campaign is a microsite,
GoArmy.com/officer, where potential candidates can answer a series of
questions that determines which of the four paths to becoming an
officer is right for them. Those paths are Army R.O.T.C., the
Military Academy at West Point, direct commission and officer candidate school.

The site also contains videos, each less than five minutes long,
explaining more about each of the paths. Potential candidates can use
the site to download information and make contact with a recruiter.
The site was created by MRM, the digital arm of McCann Worldgroup.

The Army is also working with Major League Baseball to produce a
program called "Leaders of the Diamond," a series of interviews with
all-stars about leadership and dedication that will appear on
MLB.com. It is also hosting panel discussions at universities around
the country this fall at which students can talk to officers directly.

The goal of the campaign is not just to recruit officers now, said
General Freakley, but also to begin doing a better job of marketing
the officer "product" to young Americans.

"If you think about it as brand or product management, we have this
product within our brand that gets no notoriety," he said. "For those
who just graduated college, now is the time to become aware they can
come to officer candidate school. We think the timing is right to get
the notion out."

.